Business Bounce Back

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In partnership with the Town of East Gwillimbury and York University's YSpace, we are launching the Business Bounce Back program. This new three-month program is designed to support businesses and individuals who are primarily, but not exclusively, within the hospitality and tourism sector and require the entrepreneurial and digital skills needed to pivot their existing business or create a new venture. The program will provide founders with the tools, skills, and connections they need to scale and thrive in their industry.

The Business Bounce Back program will be broken down into three (3) cohorts and each cohort will span a three (3) month period. The participants are expected to dedicate the necessary time and effort and use the education skills provided to create new revenue opportunities for their existing or new business. 

If you'd like to be notified when the thrid application launches, complete the form below.


Find out more about the program by watching the information session.

Information Session - Recorded on June 17 at 2 p.m.

Program Timeline and Components

Program Benefits



October 25

November 14

November 22

November 29

February 25

March 31

Cohort #3 Applications Open Cohort #3 Applications Close Cohort #3 Participants are Selected Cohort #3 Programming Kicks-Off Cohort #3 Programming is Completed Cohort #3 Offboarding Completed


Program Components

Idea Validation Workshops

A two-part, six-hour workshop delivered over two days that enable participants looking to pivot their current business or start a new business to a) identify business ideas, b) validate these ideas and c) build the skills needed to implement new and sustainable revenue streams.
  • Workshop 1 – participants will gain the tools and knowledge needed to do market research, create customer personas, and build value propositions.
  • Workshop 2 – participants will gain the tools and knowledge needed to create a business model canvas, develop a minimum viable product, and set Objectives and Key Results (OKR).

Digital Skills Bootcamp

In partnership with General Assembly, participants will have access to award-winning courses and boot camps that will build their digital skills and test their ideas, such as social media marketing and e-commerce development. The newly learned digital skills will also help build a workforce equipped with skills to manage the fast-changing landscape of technology.

One-on-one Mentorship

Recognizing that each participant will have their own unique ideas and business challenges, the program will provide individualized mentorship with a structured OKR approach. The matched mentor will meet with the participant once a week to review business strategies, discuss key milestones, and how to successfully achieve Objectives and Key Results. In addition, participants will also have access to a roster of subject matter experts who can support various business needs such as legal advice and accounting best practices.


Program Criteria

Program Criteria

  • Participants are expected to contribute a minimum of 10 hours per month directly to program-related events, such as attending workshops, meeting regularly with their mentor, and meeting with the program administration team

  • Commitment to the completion of one General Assembly boot camp program.

  • Participants are expected to contribute a minimum of 20 hours a week working on enhancing their existing business or developing their new business idea.

  • A full-time commitment to the program by the Business Founder or Owner.

  • Participants must be in one of the following categories to qualify:
    • Town of Georgina or East Gwillimbury residents displaced from the tourism and hospitality sector looking to create a new business in either municipality.

    • Business owners in the Town of Georgina or East Gwillimbury.

    • Entrepreneurs creating a new business with a registered location in the Town of Georgina or East Gwillimbury


Application Form

How to apply?

Applications open for Cohort 3 on October 25. If you'd like to know more about the program, complete the form below.

Contact information

Cristina Liu

Economic and Tourism Recovery Program Coordinator