Shop local holiday campaign aims to stimulate local spending
The holiday season is a time of joy, family, hope and of course – gift giving. Much like every aspect of our lives, shopping for the holiday season will likely be different this year. You may be inclined to buy more online to stay home and flatten the curve, but many of our local small businesses are counting on you this year.
Sure, online shopping is convenient, but why not experience the true meaning of the season by giving your neighbours, our local business owners, your support so they can continue to provide for our community. To do this, the Georgina Chamber of Commerce
, with the support of the Town of Georgina, has launched a holiday campaign
to stimulate local spending.
Supporting our community is a collective effort – one that takes into account all actions, no matter how big or small. In Georgina, we’ve built a community of communities, and now, in the wake of the COVID-19 pandemic, we must get back to our roots to ensure our community can thrive.
Why is it important to shop local?
When you shop at small businesses, you’re doing more than spending money – you’re supporting local entrepreneurs and your community as a whole. Data shows local retailers return more than 50 per cent of their revenue into the local economy, compared to just 14 per cent for national chains. Instead of buying online from large chains this year, think about how beneficial it would be to support a small business owner's family.
You’re supporting job growth in your community
Small businesses make up 98 per cent of our economy, so they may be small, but their contribution is enormous. This means their impact on the local job market is also monumental – approximately 70 per cent of the labour force, to be exact. These businesses provide jobs to you, your children, your neighbours and friends.
You’re supporting arts and culture in Georgina
Georgina is home to several incredibly talented artists and artisans, many of whom are showcased by the Georgina Studio Tour
, Georgina Art Centre and Gallery
, and many local shops throughout the Town. Something handmade like a piece of custom jewelry or art to hang on a loved one’s wall will not only have added meaning behind your choice but will be something unique to treasure. When you shop local, you invest in these talented artists and support the growth of arts and culture in our community.
You’re offering fresh food options
There are many local farmers
in Georgina who sell directly to consumers. Supporting them to provide a festive meal for your loved ones not only gives you another outlet to support a local business, but is also environmentally friendly. Show our farmers that you appreciate the work they do.
You’re getting personalized service and the best customer care
Shopping is part of the holiday experience. One that can’t be entirely or traditionally fulfilled by purchasing items online. When you shop at a local small business, you have the opportunity to chat with your neighbours and residents who can help you choose the perfect gift, and provide a personalized experience that you just can’t find at larger chains. You may also find many local businesses work together to deliver exclusive deals or recommendations for other goods and services you may be shopping for. If you aren’t sure where to shop locally, you can browse the Georgina Chamber of Commerce’s gift guide
for local shopping ideas.
Shop local and win
To encourage residents to shop local and discover new stores and businesses in Georgina, the Georgina Chamber of Commerce, in partnership with the Kinsmen of Georgina and support from the Town of Georgina, are launching a Shop Local Holiday Bingo campaign
. There are lots of great prizes to be won, which will be announced on Dec. 23, 2020. Let’s support our community, be merry and #shoplocalgeorgina
Holiday campaign quick links
Georgina is dedicated to facilitating local economic growth and prosperity, and to ensuring the infrastructure and development policies are in place to provide for a healthy community that meets the social, economic and cultural needs of residents and business owners.