Community Tourism Plan
The Town of Georgina and the Town of East Gwillimbury, together with their respective Chambers of Commerce developed a three-year joint Community Tourism Plan in 2015. The plan became the guiding force to direct tourism initiatives undertaken by the Town and the Chamber. One of the first action items was the development of a Tourism Committee. It is a committee of the Georgina Chamber of Commerce and is comprised of a cross-section of Georgina’s tourism stakeholders, including Council and Town representation.
With a desire to refresh the 2015 Tourism Strategy, a Tourism Working Group (TWG) was established and with the assistance of CCT, a new new two-year plan was developed. The 2020-2022 Georgina Community Tourism Plan identifies and prioritizes tourism assets and markets; encourages engagement by stakeholders and agencies involved in tourism, assigns roles and responsibilities to avoid duplication and gaps in the provision of tourism services, and acts as a development framework for businesses, local government and other key organizations to expand the impact of the tourism sector.